Apple CEO Tim Cook announced that the iPhone Air will officially launch in mainland China with pre-orders beginning on October 17, 2025. This confirmation came after Chinese regulators approved the use of eSIM technology for major telecom operators, which had previously delayed the device's release in the country. The iPhone Air is noted as Apple's first smartphone in China to rely solely on eSIM technology, without a physical SIM card slot. This launch is expected to be a significant contributor to Apple's global shipments. In other news, Apple quietly revealed in a press release that it is rebranding its streaming service, Apple TV+, to simply Apple TV, a change that has started to appear in the latest beta versions of its operating systems.