Apple today launched the 'iPhone Pocket,' a new wearable accessory created in partnership with Japanese fashion brand Issey Miyake. The product is a 3D-knitted pouch designed to hold an iPhone and other small items, reflecting a blend of technology and high fashion. It is available starting November 14, 2025, in select Apple Stores and online in several countries, including the U.S., UK, Japan, and China. The iPhone Pocket comes in two sizes with different strap lengths and a variety of colors. The short strap version is priced at $149.95, while the long strap model retails for $229.95. This launch marks Apple's first major fashion collaboration since its partnership with Hermès for the Apple Watch in 2015, signaling a continued interest in positioning its products within the luxury and fashion markets.