Apple stock fell 1.52% to $245.54 on October 16, 2025, underperforming the broader market as the NASDAQ declined 1.05%. The stock has now retreated from its recent highs, trading down from $258.06 on October 8, 2025. While Apple turned positive for 2025 following the iPhone 17 launch in late September, recent analyst concerns have emerged regarding average selling price (ASP) pressures. UBS analysts flagged that strong demand is concentrated in the entry-level iPhone 17 Base model rather than higher-margin Pro models, with wait times for the Base model reaching 18 days in the U.S. and 25 days in China, compared to flatter demand for the Pro Max[1]. Apple's strategic pricing adjustments—including starting the Base model with 256GB storage at a lower price per gigabyte—may dampen revenue per unit despite growing shipments[1]. Additionally, Apple continues to lag competitors like Microsoft and Google in AI innovation, with major Siri updates not expected until 2026[1]. The current price of $245.54 marks a significant retreat from the $254.04 level seen on October 9, 2025, suggesting investors are weighing near-term ASP headwinds and AI gaps against the initially positive iPhone 17 reception.