Apple has broadened its device protection offerings in India by introducing new flexible AppleCare+ plans, including for the first time, coverage for theft and loss of an iPhone. The updated service provides customers with more options for how long they wish to protect their devices, offering new monthly and annual subscription plans that can be continued indefinitely. The introduction of theft and loss coverage brings the Indian market in line with offerings in other regions, enhancing the value proposition for iPhone ownership in the country. This move is seen as a strategic step to further solidify Apple's position and customer loyalty in the rapidly growing Indian smartphone market. The plans also continue to cover accidental damage and offer priority technical support.