Apple shares fell 1.5% in pre-market trading on November 18, 2025, tracking a broader technology sector decline as futures trade lower ahead of the market open. The decline reflects ongoing investor concerns about Apple's competitive positioning in AI, where the company remains at least a year behind peers and has no public-facing AI product. Recent reports highlight Greater China revenue declining to $14.5 billion from $15.0 billion year-over-year, plus a significant design team shakeup with key personnel departures. These structural challenges compound the stock's year-to-date underperformance.