Apple is reportedly considering a significant change to its iPhone release schedule, potentially moving to a bi-annual launch cycle similar to Samsung, according to a Bloomberg report. This new strategy could begin with the iPhone 18 series, with the high-end Pro models launching in the fall of 2026, followed by the standard models in the spring of 2027. This approach would allow Apple to maintain a more consistent market presence and compete more directly with Samsung's dual flagship releases each year. The proposed spring event could also become a platform for launching other iPhone models, such as the rumored foldable iPhone or updated versions of the iPhone Air and "e" series. By splitting its releases, Apple could create two major marketing windows annually, potentially boosting sales and keeping consumer interest elevated throughout the year. The report surfaces as Apple continues to innovate its manufacturing, separately announcing the use of 3D-printed recycled titanium for its newest Apple Watches. There is no market reaction analysis available for this reported future strategy.