On October 10, 2025, Apple Inc. (AAPL) stock traded at $253.75 in pre-market, down 0.11% from the previous close of $254.04. The recent decline follows muted demand for higher-end iPhone 17 models and concerns about average selling price (ASP) growth, as highlighted by UBS. While the $999 iPhone 17 Air redesign and China subsidies have boosted near-term demand for entry-level models, analysts warn that heavy mixing toward lower-priced units may dampen revenue per device. Additionally, Apple continues to lag Microsoft and Google in AI innovation, with major Siri updates delayed until 2026. These factors, combined with broader market uncertainty from the ongoing U.S. government shutdown, have contributed to the stock's subdued performance despite strong initial demand for new products.