Apple is planning to integrate search advertisements into its Maps application, with a potential launch as early as 2026. The move, reported by Bloomberg's Mark Gurman, is part of a broader strategy to significantly expand Apple's advertising business. The system will reportedly allow businesses, such as restaurants, to pay for more prominent placement in search results, similar to the existing ad model in the App Store. This initiative aims to create a new revenue stream by leveraging the vast user base of Apple Maps. The company is expected to use AI to ensure ad results are relevant to users. While the financial upside could be substantial, the introduction of ads into a core application like Maps carries the risk of consumer backlash. Some users may view it as an intrusion, especially from a company that emphasizes user privacy and a premium experience. No immediate market reaction was reported.