On October 25, 2025, a report emerged suggesting that Apple's first foldable iPhone is anticipated to debut around late 2026. This potential entry into the foldable market is expected to significantly reshape consumer expectations and could push these devices into a new phase of mainstream adoption. The introduction of an Apple foldable is predicted to boost overall market volumes and alter brand dynamics within the premium smartphone segment. The report highlights that the US foldable smartphone market is projected to grow by 68% year-over-year in 2025, indicating a period of solid growth driven by broader adoption and improved device durability. Apple's eventual entry is seen as a pivotal moment that could accelerate consumer replacement cycles and increase awareness of the foldable form factor.