Multiple news outlets on November 29, 2025, reported on data from Adobe Analytics, indicating a significant increase in online shopping for Black Friday. According to the report, U.S. shoppers spent $8.6 billion online, marking a 9.4% rise in spending compared to the previous year. The data highlights a continuing trend of consumers favoring online shopping over physical stores for holiday deals. Adobe's report also provided projections for the remainder of the holiday shopping weekend and beyond. The company anticipates that consumers will spend approximately $5.5 billion on Saturday and $5.9 billion on Sunday. Furthermore, Cyber Monday is expected to be the largest online shopping day of the season, with a projected $14.2 billion in spending, which would represent a 6.3% increase year-over-year. The reports did not contain analysis of any direct market reaction for Adobe's stock (ADBE).