Adobe and Cognizant expanded their global partnership to advance generative AI adoption within large enterprises. The focus covers content creation and customer experience.
The collaboration provides a structured framework for businesses. This framework moves deployments from AI experimentation to full-scale production. It emphasizes governance and compliance.
The partnership combines Adobe’s creative and experience products, including Firefly generative AI services, with Cognizant’s consulting and managed services.
Significant growth in content demand drives this joint effort. An Adobe survey found 96% of marketers reported content demand doubled over the last two years. Furthermore, 71% expect content demand to grow more than five times by 2027.
The collaboration will initially focus on regulated and high-growth sectors. This effort helps organizations manage the increasing volume of digital assets, channels, and customer experiences. It also addresses cost pressures and brand governance.