Adobe and YouTube partnered to launch a dedicated creation hub for Shorts within the Premiere mobile app on iOS. The new feature provides creators with exclusive templates, effects, and transitions. It also includes a one-tap option to publish videos directly to their YouTube channel from mobile devices.
This collaboration empowers mobile-first creators to quickly produce trend-aligned content. Strategically, the partnership solidifies both companies' positions in the creator ecosystem. The move responds competitively to rival editing tools, including Meta’s and ByteDance’s CapCut, aiming to keep creators engaged across the YouTube and Adobe platforms.