Adobe has entered into a global strategic partnership with HUMAIN, a company backed by Saudi Arabia's Public Investment Fund (PIF), to build AI models and applications specifically tuned for the Arab world. The collaboration was announced at the U.S.-Saudi Investment Forum and aims to combine Adobe's leadership in creative AI with HUMAIN's cultural intelligence and infrastructure. The partnership will focus on creating a new form of creative intelligence that understands the nuances of the Arabic language, heritage, and values. The collaboration also involves Qualcomm, which will provide its advanced data center solutions to power the development of these generative AI models. This move is set to enhance how creative tools and AI infrastructure serve creators and enterprises across the region and globally.