Red Sea Global has selected Adobe for Business products as the foundation for personalized digital experiences on its VisitRedSea.com platform, with technology partner Globant leading the implementation. This collaboration demonstrates Adobe's ongoing expansion into providing large-scale, AI-powered solutions for the travel and hospitality industry, extending its digital experience offerings beyond its core creative markets. This strategic move is central to Adobe's investment narrative, which relies on driving growth through the expansion of its AI-powered digital experiences into new verticals. While this partnership is a positive step, Adobe's primary challenge remains the intense competition in the AI and digital media sectors.