Adobe enhanced its Firefly platform with new AI-powered video capabilities. These updates aim to give creators more precise control over their content.
The core update introduces text-based video editing, enabling users to modify existing clips via natural language prompts. This 'Prompt to Edit' feature utilizes Runway’s Aleph model. The tool allows targeted changes, such as object removal or background alterations, without requiring full clip regeneration.
Firefly also features advanced camera motion controls and integrates third-party AI models for greater flexibility in generative video workflows. Adobe implements these updates as part of its strategy to integrate generative AI deeply into its creative suite, positioning the company as a key infrastructure provider.
The announcement did not generate significant immediate market reaction analysis.