Adobe concluded fiscal 2025 with strong financial performance, driven by significant AI-influenced and AI-first offerings across its diverse customer segments, reporting record revenue and non-GAAP EPS. The company strategically expanded its AI capabilities and market reach through new product innovations and key acquisitions, setting a confident outlook for FY26.
- AI-Driven Product Innovation and Adoption: Adobe showcased robust progress in AI, with generative credit consumption increasing three times quarter over quarter and total new AI-influenced ARR now exceeding one-third of its overall business. Key product advancements include the new Firefly Image five model, the expanded Firefly app integrating over 25 partner models, and the launch of Acrobat Studio, which saw nearly 50% of renewed commercial ETLAs upgrading in Q4.
- Strategic M&A and Ecosystem Expansion: The company announced its intent to acquire SEMRush for approximately $1.9 billion, aiming to bolster brand visibility and search engine optimization capabilities for marketers in the AI era. This move complements Adobe's existing partnerships and integrations across leading AI ecosystems, including AWS, Azure, Google Gemini, Microsoft Copilot, and OpenAI, offering unprecedented customer access and flexibility.
- Record ARR Growth and Broad User Acquisition: Adobe achieved record net new total Adobe ARR in Q4, contributing to a total Adobe ending ARR of $25.2 billion, growing 11.5% year over year. This growth was fueled by significant user acquisition, with monthly active users (MAU) of Acrobat and Express surpassing 750 million (up 20% YoY) and creative users growing over 35% year over year to 70 million, demonstrating strong traction across all customer groups.