Adobe released the report, "The Middle East Digital Shift: From Vision to Execution," at the Adobe AI Forum in Riyadh. The research surveyed 200 senior leaders. The report finds AI adoption is high, with 88% of regional organizations experimenting with or deploying AI. However, significant execution gaps remain.
Many companies struggle to translate digital investments into tangible impact. 59% have difficulty measuring the return on investment (ROI) of customer experience improvements. Furthermore, 42% cite organizational silos as a barrier to effective personalization.
Adobe outlined actions for businesses to connect digital ambition with execution. This strategy aims to capitalize on the region's growing digital economy.