Adobe released its 2026 Creative Trends Report. The report predicts marketing will shift away from polished, automated content. The focus moves toward authentic, sensory, and emotionally resonant experiences.
As AI-generated content becomes prevalent, consumers place a higher value on personal and intentional marketing. This trend emphasizes a craving for human connection.
Inspired Thinking Group (ITG) announced in January 2026 it will integrate Adobe's Firefly generative AI. Firefly will be integrated into ITG's Storyteq content marketing platform.
This partnership allows Adobe to embed its AI capabilities within partner ecosystems. The move strengthens Adobe's position in enterprise-level content creation amid growing AI competition. These developments occur while Adobe navigates analyst concerns regarding AI's impact on its core business.