Adobe has introduced a suite of AI-powered agents aimed at transforming B2B marketing and sales workflows. This new initiative is designed to facilitate human-AI collaboration to simplify complex and lengthy buying cycles and enable personalized customer experiences at a larger scale. The AI agents are embedded within Adobe's enterprise applications and are powered by the Adobe Experience Platform Agent Orchestrator. Their function is to help business-to-business teams identify key decision-makers, deliver relevant engagement, and shorten the time to conversion by using real-time data and insights. Cisco is noted as one of the early users of these new AI agents. While this is a significant product announcement, there is no information available yet regarding the immediate market reaction.
Adobe Launches AI Agents to Revolutionize B2B Marketing and Sales
ADBE
Related News
ADBE
Adobe Launches Major Initiative to Provide Free Software Access to Students in India
ADBE
Adobe CEO Champions Open AI and Sees India as a Future Leader
ADBE
Adobe Edges Higher as AI Disruption Fears Ease Following Multi-Year Lows
ADBE
Analysts Highlight Adobe as Undervalued, Seeing Rebound Potential Amid AI Fears
ADBE