Adobe has announced the launch of the Adobe Journey Optimizer Experimentation Accelerator, an AI-first application designed to help growth marketers, product managers, and experimentation teams scale their testing and personalization efforts. The new tool, powered by the Adobe Experience Platform Experimentation Agent, automates the analysis of experiments and uses AI to generate new test ideas ranked by their predicted impact on lift and conversion. It functions as a centralized hub for teams to manage, organize, and share learnings from their testing programs, integrating with existing Adobe Target and Adobe Journey Optimizer workflows. The Experimentation Accelerator aims to help businesses more effectively identify high-impact growth opportunities and improve the overall win rate of their experiments by providing data-driven insights on what to test next. In a separate, third-party announcement on the same day, Chyron released PRIME 5.2, which features enhanced integration with Adobe After Effects and Adobe Illustrator to accelerate broadcast graphics workflows.