Adobe removed monthly credit limits for its Firefly generative AI platform. This applies to all subscribers. The promotion runs until March 16, 2026.

Users can now create unlimited images and videos through Firefly's web and dedicated apps. This access covers Adobe's own Firefly models. It also includes integrated third-party models from partners Google and OpenAI.

Adobe temporarily lifted the caps to encourage broader adoption and experimentation. The move aims to attract new subscribers and increase engagement among existing users.