Adobe was named the only Visionary in the 2026 Gartner Magic Quadrant for Customer Data Platforms (CDPs).
Gartner highlights Adobe's strengths in real-time data management for personalization. The report also notes the company's robust privacy and data collaboration frameworks.
Gartner cautions that Adobe's Real-Time CDP primarily focuses on marketing activation. It may not address broader enterprise data management needs.
Reports on February 9, 2026, detailed changes in institutional ownership based on 13F filings. Some funds reduced their stakes while others increased their positions. Analyst downgrades were also reported. The company reversed its decision to discontinue Adobe Animate following creator backlash.