Adobe is partnering with local distributor Dax Data to drive the adoption of its generative AI technologies in the African market. The collaboration focuses on promoting Adobe's Creative Cloud Pro for Teams, which integrates the Firefly generative AI models directly into creative applications. As part of the initiative, Dax Data is launching a promotion for new customers in Africa, offering significant savings on Creative Cloud Pro subscriptions. This strategy aims to expand the user base for Adobe's AI-powered creative tools across the continent by making them more accessible to teams and new users. The partnership leverages Dax Data's regional presence to boost creative productivity for businesses and individuals in Africa. The promotion provides teams with generative credits and access to Adobe's full suite of creative applications, encouraging the integration of AI into their workflows from ideation to final production.