Adobe has announced a strategic partnership with Insurance Australia Group (IAG), the largest general insurer in Australia and New Zealand. The collaboration is aimed at transforming the customer experience and driving growth for IAG's portfolio of brands, including NRMA Insurance. Under the agreement, IAG will utilize Adobe Experience Cloud, leveraging its real-time data and AI capabilities to better anticipate customer needs and deepen engagement. This will enable the delivery of more personalized and seamless interactions across various customer touchpoints. The partnership builds upon IAG's existing investments in Adobe products, including Experience Manager, Analytics, Target, and Express. The collaboration is expected to accelerate innovation and improve operational agility for IAG, supporting its overall growth strategy by unifying customer data into a single view for proactive engagement. No market reaction or financial terms of the partnership were disclosed in the announcements.