Adobe released its inaugural Creators' Toolkit Report, a global study based on insights from over 16,000 creators. The findings confirm that generative AI drives core growth and creativity for content professionals.
The study identifies India as one of the fastest-adopting regions globally for creative AI tools. Nearly all Indian creators surveyed now utilize generative AI. Crucially, 95% of these creators report that AI accelerated the growth of their business or follower base.
Furthermore, 97% of creators in India believe AI positively impacts the overall creator economy. The report also notes a rising trend: mobile devices now function as primary creative studios for entire workflows.