Adobe today announced a new suite of AI agents powered by the Adobe Experience Platform Agent Orchestrator, designed to streamline and enhance B2B marketing and sales workflows. These agents aim to simplify complex buying cycles and enable personalized engagement across various channels. The newly introduced agents include the 'Audience Agent' to identify high-value buying groups, the 'Journey Agent' to build and optimize customer journeys across email, web, and mobile, and the 'Data Insights Agent' for conversational, cross-channel analytics. Adobe also announced upcoming features like the 'Account Qualification Agent' and a 'Brand Concierge' to further enhance prospect research and AI-driven product discovery. Cisco is noted as one of the major brands already utilizing these new AI capabilities to improve account engagement. The AI agents are now generally available within Adobe Journey Optimizer B2B Edition and Customer Journey Analytics B2B Edition. No specific market reaction or stock price impact for October 14, 2025, was available in the provided search results.