Adobe focused heavily on integrating artificial intelligence across its product suite in 2025, aiming to transform creative and productivity workflows. The company enhanced Express, Firefly, Acrobat, and the broader Creative Cloud with new AI capabilities. This strategy positions generative AI as a core, accessible component for all users, from individuals to large enterprises.
The initiative introduced the Express AI Assistant, specifically designed to lower the barrier to content creation for marketers and small businesses.
Acrobat Studio was also enhanced with a centralized AI hub. This hub integrates tools like Express and Firefly, and incorporates ChatGPT to simplify complex document analysis. Adobe positions AI as a seamless 'co-pilot' in digital expression and communication.