Adobe is receiving significant media attention for its advancements in artificial intelligence, with a focus on how its AI ecosystem is reshaping creative industries. Global brands, including Mattel for its Barbie campaigns and Tapestry, the parent company of Coach and Kate Spade, are utilizing Adobe's AI tools like Firefly for generative image creation and Substance 3D for photorealistic modeling to accelerate their creative workflows. These AI tools are being positioned as a way to enhance, not replace, human creativity by allowing designers and marketers to work faster and with more precision. While AI is accelerating production and helping maintain creative consistency for global brands like Coca-Cola, the consensus within the creative community is that the human touch remains essential for ensuring quality, brand alignment, and true innovation.