AMD Corporate VP David McAfee signaled that price increases for Radeon graphics cards are likely inevitable. McAfee, who leads the Client Channel Business, made the comments during an interview at CES 2026.
The potential price adjustment stems directly from the ongoing memory crisis. Rising RAM prices are driving up the cost of VRAM, a component essential for GPU manufacturing.
McAfee assured consumers that AMD would not face stock shortages. The executive’s comments follow earlier reports from late 2025 regarding impending GPU price hikes from both AMD and Nvidia, citing the broader DRAM shortage. AMD did not confirm a specific timeline or amount for the potential increase.