AMD targets a 25% market share in China's discrete GPU sector, according to a MyDrivers report.
This strategic push follows a management reorganization in the region. AMD placed the GPU business under the control of the CPU sales team.
This structure aims to foster a more coordinated sales approach. The change allows AMD to better leverage existing CPU customer relationships to promote its GPU offerings.
The initiative coincides with competitor Nvidia reportedly planning significant cuts to GeForce GPU production. Potential shortages resulting from Nvidia’s changes create a significant opportunity for AMD to attract more customers and fill the market gap.
Ultimate success, however, depends on AMD’s own supply chain capabilities.