Amazon has launched its fifth annual "Holiday Beauty Event," which will run from October 20 to November 2, 2025. The two-week shopping event offers customers discounts of up to 40% on a wide range of beauty and wellness products, including skincare, makeup, haircare, and fragrances from both popular and premium brands. The event will also feature exclusive gift sets and interactive live-streamed content with creators demonstrating products and announcing special deals. Timed to precede the main holiday rush, this promotional event is part of Amazon's broader strategy to capture early holiday shopping interest.