On October 17, 2025, Interbrand released its annual Best Global Brands report, which ranked Amazon as one of the top three most powerful brands in the world, alongside Apple and Microsoft. The report, now in its 26th year, evaluates brands based on financial performance, the role the brand plays in influencing customer choice, and its strength in securing loyalty and future demand. The total value of the top 100 brands was estimated at $5.5 trillion, a 4.4% increase from 2024, indicating the continued growth and outperformance of strong brands in the market. Amazon's consistent placement at the top of this influential ranking underscores its significant global market presence and consumer trust.