Amazon announced on October 17, 2025, its plan to hire 250,000 full-time, part-time, and seasonal employees for the upcoming holiday season, marking the third year in a row the company has targeted this number for its holiday hiring surge. The new positions will be across its fulfillment and transportation network. The company also highlighted its investment of over $4 billion to expand operations into more than 4,000 small towns and communities. Seasonal employees are expected to earn an average of over $19 per hour. This announcement comes as Amazon recently invested over $1 billion in additional pay and benefits for its fulfillment and transportation employees.