Amazon's Prime Video is exclusively streaming the highly anticipated return of the Victoria's Secret Fashion Show on October 15, 2025. The event, broadcast live from New York City, features top models like Gigi Hadid and musical performances by artists such as Missy Elliott and Karol G. This broadcast is part of Amazon's strategy to blend content with commerce, as viewers can shop the runway looks in real-time through Amazon Live and the Victoria's Secret online store on the Amazon platform. The event aims to boost engagement on the Prime Video platform and drive sales for Victoria's Secret products available on Amazon Fashion. While this is a significant content event for Prime Video, its overall impact on Amazon's total revenue is not expected to be substantial enough to be considered a major market-moving announcement. No significant market reaction analysis was available.