Alibaba Group Holding Ltd. has officially launched its new artificial intelligence consumer app, 'Qwen', marking an aggressive push into the AI-to-consumer market. The free app, based on the company's most advanced Qwen large language model, is available in China with an international version planned for a later rollout. The move represents a new strategy for Alibaba, which had previously focused its AI efforts on enterprise clients through its cloud division. The Qwen app is designed to handle complex tasks, such as generating a full research report or creating a multi-slide PowerPoint presentation from a single command. Alibaba plans to integrate services like mapping, food delivery, and office tools to expand the app's capabilities, aiming to create a 'super-app' for the AI era. The launch comes amid a fierce price war in China's domestic AI sector. While Alibaba's previous consumer AI offerings have not achieved widespread adoption, this renewed push with Qwen signals a serious effort to capture a significant share of the consumer market, competing with domestic leaders like ByteDance's Doubao and Tencent's Yuanbao.