Alibaba has significantly bolstered its e-commerce leadership by successfully challenging rivals like Meituan and JD.com in the food delivery and "quick commerce" spaces. Through a strategic internal restructuring that integrated its local services and maps with its core e-commerce units, the company leveraged its financial strength and AI capabilities to aggressively expand its footprint. This push has resulted in Alibaba doubling its food delivery market share to 43%, nearly matching Meituan's 47%. By merging food delivery into its main Taobao e-commerce app, Alibaba has driven more traffic to its platform and achieved the highest sustained growth in its China e-commerce revenues in three years. This move has effectively turned food delivery into a powerful marketing tool to reinforce its primary retail business. In other news, Alibaba announced it has selected Durban, South Africa, as its African hub to advance digital trade on the continent.
Alibaba Solidifies E-Commerce Dominance Through Aggressive Food Delivery Strategy
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