Alibaba's Qwen App launched the "$430 Million Lunar New Year Mega Free Order" campaign on February 6. This promotion marks the largest investment in a Spring Festival campaign in Alibaba's history.
The initiative aims to integrate AI into daily consumer activities. The campaign represents a significant move in China's competitive AI landscape.
The first phase invites users across China to order free milk tea using a simple AI command. Alibaba integrates the campaign with ecosystem platforms, including Taobao, Alipay, and Fliggy.
The company seeks to encourage widespread adoption of its new AI-powered lifestyle and shopping functions. The campaign runs from February 6 to February 12. Users receive free order cards usable for milk tea or other purchases on platforms like Taobao Flash Sale.