Alibaba Group's e-commerce marketplace, Taobao, has initiated its annual Singles' Day sales event with a focus on Australian consumers. The campaign, titled "Anything & Everything – Taobao it!", introduces several benefits for shoppers in Australia, including site-wide discounts and, most notably, a free shipping offer on fashion items for orders over $50. This move is part of Taobao's effort to strengthen its commitment to the Australian market and make cross-border commerce more accessible. In addition to the free shipping and discounts of up to 15%, new Australian users are being offered a $15 welcome bonus. The Singles' Day event, the world's largest shopping festival, will continue until November 14.