Baidu announced its third-quarter 2025 financial results, reporting a 7% year-over-year revenue decline to $4.38 billion, which still surpassed consensus estimates. The company posted an adjusted earnings per share of $1.56, also beating analyst expectations. Despite the overall revenue drop and a reported net loss of $1.58 billion, the results highlighted a successful pivot towards artificial intelligence. The company's AI-driven businesses showed significant strength, with non-online marketing revenue, primarily from the AI Cloud business, growing 21% year-over-year. Revenue from AI-native marketing services surged 262%. However, the core online marketing revenue saw a substantial 18% decline, reflecting broader economic challenges and increased competition. In pre-market trading following the announcement, Baidu's stock saw a rally as investors reacted to the earnings beat.