Baidu is internally testing a multi-character "AI group chat" feature within its Wenxin AI platform, 36氪 reports. This initiative reflects a broader trend among Chinese tech giants. Alibaba and Tencent are also exploring similar AI-driven group chat functionalities.
Major tech companies view this product format as a new paradigm for user interaction with AI. The initiative serves as a competitive response to emerging AI applications in the Chinese market.
Baidu clarified the goal: utilize AI to assist users in completing specific tasks. The company is not aiming to create a WeChat competitor. The feature remains in internal testing and has not been released publicly.