On November 18, 2025, Booking Holdings Inc. (BKNG) shares traded at $4790.66, down -0.28% in live trading after a sharp drop of -4.83% to $4804.01 on November 17, 2025. This decline followed news that Google is introducing a new direct booking feature, which analysts and media attribute as the primary reason for a broad selloff in online travel stocks, including BKNG, Expedia, and Airbnb. Analysts have commented that the market reaction may be overblown, but the announcement has nonetheless pressured shares across the sector. The move is notable given the stock's recent stability and the absence of other major company-specific developments.