Wall Street Zen upgraded Booking Holdings (BKNG) stock rating on January 4, 2026, moving the designation from "hold" to a "buy."
This action contributes to a consensus rating of "Moderate Buy." Multiple brokers have recently raised price targets, setting the average target at $6,149.23.
The rating change follows a strong quarter where Booking exceeded analyst expectations. The company posted earnings per share (EPS) of $99.50, surpassing the estimated $95.56. Revenues reached $9.01 billion, marking a 12.7% increase year-over-year.
No significant market reaction to the upgrade was reported.