Booking Holdings' President and CEO, Glenn D. Fogel, sold 443 shares of company stock, totaling approximately $2.14 million. The transactions were executed on November 17, 2025, at prices ranging from $4,775.17 to $4,870.76 per share, and were publicly disclosed in a Form 4 filing with the Securities and Exchange Commission on November 19, 2025. The sale was conducted under a pre-arranged 10b5-1 trading plan, which was adopted by Fogel on December 9, 2024. Such plans allow company insiders to sell a predetermined number of shares at a predetermined time, providing an affirmative defense against accusations of trading on non-public information. Following the sale, Fogel still directly owns 22,151 shares of Booking Holdings. No significant market reaction to the sale has been reported.