A report released December 14, 2025, highlighted Booking Holdings' long-term stock performance. An investment of $5,000 made two decades ago is now valued at approximately $1.1 million.
The company's rise stems from the significant expansion of the online travel industry.
Booking Holdings reported strong financial results last year, achieving $23.7 billion in sales and $5.9 billion in profit.
Analysts suggest continued growth potential for the company. Market research projects the online travel booking market will expand at a compound annual growth rate of about 10% until 2030.