Booking Holdings Inc. (BKNG) experienced a quiet January 02, 2026, with no major company-specific announcements or significant stock price movements. The last reported trading price from January 01, 2026, showed a minor -0.01% change, closing at $5354.74.
Investor attention heading into 2026 remains centered on Booking's strategic initiatives, particularly its aggressive adoption of AI and the expansion of its 'Connected Trip' vision. Analyst sentiment is mixed, with Zacks rating the stock a #3 (Hold), while Marketscreener reports a broader 'Buy' consensus with a $6,208.22 average target price as the market anticipates Q4 2025 earnings expected around February 19, 2026.