Booking Holdings’ restaurant technology platform, OpenTable, has partnered with SoundHound AI. The collaboration introduces a voice-activated reservation system designed for vehicles.

This new feature integrates directly into SoundHound’s in-car voice commerce platform. The system allows drivers and passengers to find and book restaurant reservations hands-free, aiming to provide seamless, conversational AI-powered bookings directly from the vehicle.

In separate news for the parent company, Gordon Haskett updated its coverage of Booking Holdings. The firm raised its price target for the stock from $5,620.00 to $5,710.00.

Gordon Haskett maintained a "hold" rating on the stock. No significant market reaction analysis was available following either the partnership or the analyst update.