Booking.com has announced a new partnership with live event ticket marketplace viagogo, aiming to capitalize on the rising trend of 'gig-tripping'. The collaboration allows viagogo customers to seamlessly book accommodations and other travel services on Booking.com immediately after purchasing event tickets. This integration is designed to cater to the 27% increase in event-based travel seen in 2025. Under the new arrangement, after buying tickets on viagogo, fans will receive tailored travel options, including booking places to stay near venues, arranging flights and car rentals, and discovering local attractions. The partnership aims to create a more integrated experience for travelers attending concerts, festivals, and sporting events.