Booking Holdings' subsidiary, Priceline, has announced the launch of its 2025 Cyber Week sale, which the company describes as its largest promotional event of the year. The sale is scheduled to run from November 10 to December 2, 2025, and will feature a variety of travel deals, including mystery coupons with discounts of up to 99% off for a limited number of subscribers. The promotional event will also include significant discounts on hotels, vacation packages, and rental cars. The announcement is a key marketing initiative aimed at capturing holiday and future travel demand. While the company did not provide any financial guidance or projected revenue impact from the sale, such events are a critical part of the annual business cycle for online travel agencies. No immediate market reaction or analysis was available in the initial announcement, which is typical for a press release focused on consumer promotions rather than corporate financial performance. The news highlights a key sales strategy for one of Booking Holdings' major brands heading into the end of the year.