On December 23, 2025, BTIG reiterated a Buy recommendation for Booking Holdings. This comes as the company navigates escalating EU regulatory risks, including 'gatekeeper' obligations and recent German court rulings on 'best price' clauses.
These challenges are counterbalanced by strategic initiatives like efficiency gains (projected $500M-$550M annual savings) and growth in its Connected Trip program. Booking Holdings' stock closed at $5440.14 (-0.12%) on December 26, with minimal movement in subdued post-holiday trading.