Coinbase CEO Brian Armstrong confirmed on Tuesday that the company purchased the 'UpOnly' non-fungible token (NFT) for $25 million from crypto trader Cobie. The acquisition is aimed at reviving the popular crypto podcast, which was previously hosted by Cobie and another personality known as Ledger. On-chain data reportedly shows the payment was made in USDC. The move represents a strategic investment in content and community engagement for Coinbase, signaling a novel approach to media monetization within the crypto industry. The 'UpOnly' show gained a significant following by inviting top traders, project founders, and fund managers to discuss cryptocurrency trends. By acquiring the NFT, Coinbase aims to bring the influential podcast back, placing its host back in the chair. No significant market reaction analysis was available following the announcement.